B2B ECommerce Website Design
Since 2004, OuterBox has specialized in B2B eCommerce website design and development—powering hundreds of brands with account-based pricing, quote (catalog) workflows, advanced product configurations, ERP integrations, and fast, responsive experiences on every device.
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B2B eCommerce Web Design & Development
We architect and build B2B websites that do more than sell—they streamline complex pricing, approvals, and purchasing. From custom UX and product builders to ERP/PIM integrations and hybrid eCommerce + catalog (RFQ) setups, our in-house team delivers scalable, enterprise-ready B2B platforms with SEO at the core.
What’s Included in Our B2B eCommerce Websites
A complete solution for B2B growth—designed, built, and optimized by an in-house team that understands B2B buying cycles and digital operations.
Design aligned to your brand, customers, and complex buying paths.
Our designers map user journeys for engineers, purchasers, and reps, creating interfaces that reduce friction and increase conversions—whether a visitor needs to buy now, request a quote, or reorder in bulk.
Show the right price, terms, and payment options per account.
Set up pricing levels, contract pricing, and customer-specific catalogs. Upon login, each customer sees their unique pricing, PO eligibility, and payment terms—streamlining repeat orders and negotiated deals to meet the 66% of B2B buyers who expect personalized content.
Sell online and offer request-a-quote—on the same platform.
Enable full checkout, catalog-only mode, or a hybrid. Let buyers add items to a quote, submit RFQs, and receive pricing workflows—ideal for configured products, volume orders, or negotiated pricing.
Custom product builders for complex parts and assemblies.
From simple variations to rules-driven configurators, we develop product builders that guide buyers through compatible options, validations, and pricing—improving accuracy and speeding up sales.
Sync products, pricing, and orders with your back-office.
We integrate with leading systems—including SAP, Sage, NetSuite, and Microsoft Dynamics—to keep product data, inventory, and order statuses accurate across your tech stack, with ERP solutions proven to cut operational costs by 23%.
We implement leading B2B-capable platforms.
Our team partners with platforms like BigCommerce, Shopify, Magento, WooCommerce, WordPress, and NopCommerce—selecting and tailoring the right fit for your requirements and budget.
In-house SEO and PPC that attract qualified buyers.
We pair B2B-focused SEO with Google Ads management to target high-intent keywords, drive quote requests, and grow revenue—aligning your site build with ongoing growth.
Fast, responsive experiences on any device.
Every site is responsive and engineered for speed. We optimize performance and UX so field buyers and desktop purchasers can find, filter, and buy with ease, critical given that 80% of B2B buyers use mobile devices during working hours.
Help buyers find the right part—fast.
Powerful attributes and layered navigation let customers filter by specs, certifications, sizes, and more—improving findability and reducing support load.
Flexible payment options for B2B purchasing.
Accept major credit cards and PayPal via gateway integrations, and enable PO checkout, customer credit/terms, and pickup/delivery options as needed.
B2B Ecommerce Website Design
Watch a quick overview of our approach to B2B UX, product data, pricing, and integrations.
Creating websites that perform.
“OuterBox understood our B2B pricing and quoting needs from day one. The new site streamlined RFQs and repeat orders, and their SEO team continues to bring in the right buyers. ” – Director of ECommerce at an Industrial Manufacturing Company
Website Design & Development
Get a Custom B2B eCommerce Website Estimate
Tell us about your project and we’ll follow up with a tailored proposal. Prefer to talk now? Call 1-866-647-9218 (Mon–Fri, 9–5 EST).
Services
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A Performance Marketing Agency
We’re a full-service B2B eCommerce agency building sites that handle complex catalogs, account-based pricing, and integrations. Since 2004, we’ve launched hundreds of B2B websites and paired them with revenue-focused SEO and paid search. Our in-house designers, developers, and marketers collaborate from discovery to launch and beyond.
20+ Years
Digital Marketing Agency
1000+
Successful Client Partnerships
2M+
Page #1 Google Rankings
250+
USA-Based, In-House Experts
Why B2B Companies Choose OuterBox
Purpose-built for B2B complexity, from quoting to ERP connectivity.
- Experience: Specialized in B2B eCommerce since 2004
- B2B Functionality: Account logins, contract pricing, PO/terms, RFQ workflows
- Product Complexity: Custom product builders and rules-based configurators
- Platform Options: BigCommerce, Shopify, Magento, WooCommerce, WordPress, NopCommerce
- ERP/PIM Integrations: Integrates with SAP, Sage, NetSuite, Microsoft Dynamics, and more
- SEO & PPC: In-house B2B SEO and Google Ads management
- Performance & Mobile: Responsive and engineered for speed
- Migration & Redesign: SEO-first approach to preserve rankings
- Support: Direct access to our team; 9–5 EST
Other Agencies
- Experience: General web projects with limited B2B focus
- B2B Functionality: Basic cart and checkout only
- Product Complexity: Simple variants and options
- Platform Options: One or two preferred platforms
- ERP/PIM Integrations: Limited or manual data syncs
- SEO & PPC: Outsourced or post-launch only
- Performance & Mobile: Basic responsive templates
- Migration & Redesign: Risky URL and content changes
- Support: Ticket-only or offshore support
You can launch in catalog (RFQ) mode first, then enable full checkout when you’re ready—without rebuilding your site. ? Learn more >
Unlock Your Business’s Potential
Send us your website for a free quote and strategy session from OuterBox, tailored to drive success.
Need an expert now? Call 1-866-647-9218
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B2B eCommerce FAQs
You’ve got questions. We’ve got answers.
How many products or SKUs can my site support?
You can add an unlimited number of products, SKUs, and categories. We support catalogs ranging from a few hundred items to 75,000+ SKUs.
Will my B2B website work on mobile phones and tablets?
Yes. Every site we build uses responsive design, optimized for desktop, tablet, and mobile to deliver fast, user-friendly experiences everywhere.
What payment methods can we accept?
Through your payment gateway you can accept major credit cards and PayPal. We can also enable PO checkout, customer credit/terms, and local pickup or delivery options.
Do you offer B2B search engine marketing?
Yes. We specialize in both organic B2B SEO and paid search (Google Ads), aligning your website build with an acquisition plan that targets qualified buyers.
Do you handle B2B eCommerce redesigns?
Yes. Since 2004, we’ve led B2B redesigns with an SEO-first approach to preserve rankings, migrate content and URLs correctly, and improve performance.
Can you integrate with our ERP or PIM?
We integrate with major systems including SAP, Sage, NetSuite, and Microsoft Dynamics. Contact us at 1-866-647-9218 to discuss your specific integration needs.
Which eCommerce platforms do you recommend for B2B?
We implement BigCommerce, Shopify, Magento, WooCommerce, WordPress, and NopCommerce. The right choice depends on complexity, integrations, catalog size, and budget.
How do you handle customer-specific pricing and access?
We set up pricing levels, contract pricing, and customer groups. After login, buyers see their negotiated pricing, approved payment options, and any restricted catalogs.
Can we support RFQs and quotes alongside online checkout?
Yes. You can run catalog-only (RFQ), full eCommerce, or a hybrid. Buyers can add items to a quote, submit RFQs, and receive pricing and approval workflows.
What is a typical B2B eCommerce project timeline?
Timelines vary by scope, integrations, and catalog complexity. After discovery, we provide a detailed plan and phased approach to reduce risk and accelerate launch.
Can you migrate our legacy site without losing SEO?
We inventory URLs, map redirects, preserve metadata, and align content architecture to protect and grow rankings during migration.
Do you provide ongoing support after launch?
Yes. We offer continued enhancements, SEO/PPC, and support with direct access to our team during business hours (Mon–Fri, 9–5 EST).
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