AI Articles

AI is changing search, customer experience, and how brands compete online. OuterBox has 20+ years of SEO expertise and is now leading the charge into AI-powered search optimization, chatbots, and agent development. These articles cover what's real and what's hype.

  |  6 min read

What to Know About ChatGPT Ads and Google Agentic Commerce

AI chatbots are already changing how people use the internet—how they work, research, and shop. Naturally, the introduction of ads into these services was a…

Journey — Email

  |  5 min read

How to Adapt Your Customer Journeys & Success Metrics for AI-Powered Search

We can see the kids’ eyes roll. “Back in my day, you typed in a query, got a list of websites, and clicked on the…

AI for business efficiencies

  |  5 min read

AI for Business Efficiencies: How to Drive Growth and Boost Productivity

Artificial intelligence (AI) continues transforming marketing, sales, and operational efficiencies in today’s rapidly evolving business landscape. To keep up, companies must wrap their heads around…

AI Marketing Elevate

  |  5 min read

AI in Sales & Marketing: How to Drive Efficiencies with Data & Content

Artificial intelligence (AI) is no longer a buzzword in digital marketing and sales—it’s a practical tool for creating real efficiencies across teams. From generating content…

Google AI mode

  |  5 min read

Google’s AI Mode: A Guide for Enterprise eCommerce SEO

As one of the most significant evolutions in search technology, this experimental feature isn’t just another algorithm update—it’s a complete reimagining of how users discover…

Optimizing for large language models

  |  5 min read

LLMO and GEO: What We Know About Optimizing for LLMs and AIOs

ChatGPT, Gemini, Claude, and Perplexity are all Large Language Models (LLMs) that offer an alternative to traditional search. It’s searching and conversing . Instead of…

AI Search Optimization: Front-End and Back-End Website Strategies for Visibility

  |  9 min read

AI Search Optimization: Front-End and Back-End Website Strategies for Visibility

AI search isn’t the next frontier—it’s already reshaping how customers discover, evaluate, and trust brands. As AI-driven offerings like Perplexity, Gemini, ChatGPT, and now ChatGPT…