Boat and RV Accessories: Instant ROI through an eCommerce redesign & search engine marketing campaign

Boat & RV SEO Case Study

When you’ve been managing a successful eCommerce business, it’s tough to switch platforms, start new marketing initiatives, and take a big step forward. Boat and RV Accessories did just that. After initial phone calls, meetings, and consultation, we developed a plan to help Boat and RV grow their business while tackling areas that were limiting success. After launching the new website, sales grew nearly 200% (monthly revenue) while organic search traffic jumped 244%.

Boat & RV SEO Case Study

Key Campaign Statistics

244% Organic Search Traffic Increase

196% Organic Revenue Growth

39% Conversion Rate Increase

Project Overview

When you’ve been managing a successful eCommerce business, it’s tough to switch platforms, start new marketing initiatives, and take a big step forward. Boat and RV Accessories did just that. After initial phone calls, meetings, and consultation, we developed a plan to help Boat and RV grow their business while tackling areas that were limiting success. After launching the new website, sales grew nearly 200% (monthly revenue) while organic search traffic jumped 244%.

A modern website allows for customization today and scalability into the future.

Importing previous product and order data

With an extensive existing database of products, customers, orders, etc., retaining historical information on the new website was paramount. The OuterBox development team designed a custom import process to pull over data and facilitate a seamless transition.

Retaining current rankings

When redesigning a website, maintaining existing search engine rankings is the first step towards post-launch ranking improvements. Using a 301 redirect module, we were able to create thousands of redirects and be sure Google knew where to find all of the new content.

Product filtering

With thousands of products and technical specifications, allowing customers to filter products by attributes was crucial. Using AJAX technology to provide filtering functionality allowed us to eliminate duplicate content and build the site as SEO-friendly as possible.

Instant Smart Search

Equipped with Smart Search, Boat and RV’s search bar displays dynamic results and suggestions when a customer starts typing, making the process of finding the item needed quicker, increasing sales and conversions.

A high converting checkout process is the key to success.

Integrating a new checkout process increased Boat and RV’s conversion rate by over 103%, allowing them to cut back on certain paid advertising outlets while still maintaining significant sales growth year-over-year.

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SEO Services Director John Battaglini
John Battaglini
Director of Search Marketing