As a family-owned and operated business, Bambi Baby sells a wide range of furniture, strollers, car seats, and more via its online store and four brick and mortar locations. Bambi Baby came to OuterBox in the spring of 2021 looking to kickstart their SEO campaign – they wanted to rank for the luxury brands they carried but needed an SEO expert to help.
Key Campaign Statistics
67%
Increase in Organic Transactions
102%
Increase in Organic Revenue
138%
Increase in Page One Rankings
Project Overview
As a family-owned and operated business, Bambi Baby sells a wide range of furniture, strollers, car seats, and more via its online store and four brick-and-mortar locations. Bambi Baby came to OuterBox in the spring of 2021 looking to kickstart their SEO campaign – they wanted to rank for the luxury brands they carried but needed an SEO expert to help.
Since partnering with OuterBox, Bambi Baby has seen their page one rankings increase by 138% and their organic revenue grow by more than 100% (QoQ). With these quick wins under their belts, the OuterBox team continues to optimize Bambi Baby’s SEO strategy for even greater success.
eCommerce SEO Strategies that Drive Results
Given that every SEO strategy is unique, OuterBox first set out to understand Bambi Baby’s business goals and then tailored their approach to match the client’s needs. Right out of the gate, the team worked to optimize the site’s product pages with high-volume keywords in addition to making several technical updates. From there, OuterBox turned to optimizing the site’s category pages, creating new content, and developing a new bottom-of-page content design.
Using its years of eCommerce SEO experience, OuterBox was able to deliver real results in just a few months as
illustrated in the graphs below. Building on this momentum, OuterBox will continue to optimize its strategy for an even
bigger impact in the months and years ahead.
Organic Revenue Growth
102% Increase in Organic Revenue (QOQ)
Keyword Rankings on the Rise
Over 1,200 new keywords landed on the first page of Google
Notable Keyword Rankings:
- Nursery sets
- Nursery furniture sets
- Upholstered crib
- Pali cribs
- Oxford cribs
- Babies R Us cribs
- Upholstered baby crib
- Tufted baby cribs
- Baby carriage
- Oilo glider
- Baby London
