CraftCuts
A robust SEO strategy built and executed for CraftCuts.com. CraftCuts makes every item custom per order. The artisans in the shop create one-of-a-kind pieces with experienced hands and attention to detail.
Industry: Artisan Crafts (Owned by Woodland Manufacturing LLC)
Location: Idaho
The marketing team at CraftCuts approached OuterBox to help build and execute an SEO strategy for their website. At the time, their website was inconsistently optimized: Some content was keyword-stuffed, other copy was not optimized whatsoever; Metadata was there, but was often duplicated or getting cut off in search results; Blog topics were relevant, but the content was under-performing. During a six month engagement, OuterBox isolated and solved key issues to galvanize their organic visibility.
Strategic Solution Approach
While we don’t believe in cookie-cutter solutions, there is a strategy for basic blocking-and-tackling SEO tactics that work. For websites like CraftCuts — smaller compared to other eCommerce stores, and already touched by a previous agency — OuterBox SEO analysts like to start the engagement with a Technical SEO Audit. From this, we identified over 50 areas for improved optimization on and off-site. A six month strategy focused on fundamental tech fixes and content development, including:
We help eCommerce websites rank page #1 and grow online sales. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.
Want to get the ball rolling quicker? Call 1-866-647-9218.
Quote request form for Email Marketing services
