Google Shopping Feed Management & Optimization Services

What Is a Google Shopping Feed?

A Google Shopping feed is a detailed file with all the essential information about your products, including titles, descriptions, prices, images, and more. This data is used by search engines, comparison shopping engines, and other third-party platforms to display your products to potential customers. When accurately managed, a well-optimized product feed can significantly boost your product visibility, drive more traffic to your site, and increase sales.

How Google Shopping Works:

Google Shopping enables businesses to showcase their products directly on Google search results, increasing visibility and driving traffic to their online stores. By optimizing your product data feed, Google Shopping helps match your products with relevant search queries, improving your chances of reaching potential customers.

Types of Google Shopping Feeds:

Understanding the three types of Google Shopping feeds is a must for effective product listing and optimization. Here are the primary types you should be aware of:

1. Primary feeds contain all the essential product information, including titles, descriptions, prices, images, and other attributes. They’re the main data sources uploaded to Google Merchant Center and form the foundation of your product listings. They must be comprehensive and accurate to ensure effective advertising. Creating a primary feed involves compiling all relevant product data and ensuring it meets Google’s specifications. This often includes categorizing products correctly and including all mandatory attributes.
2. Supplemental feeds are used to add or overwrite information in your primary feed without altering the main feed. They allow you to make incremental changes or additions to your product data. For instance, if you need to update product titles for better SEO or add missing attributes, supplemental feeds can handle this without modifying your primary feed. Setting up a supplemental feed involves one that includes only the data you want to add or modify. This feed is then linked to your primary feed in Google Merchant Center, where it complements the existing data.
3. Inventory update feeds focus on updating product availability and pricing. These feeds ensure that your listings reflect real-time stock levels, preventing customer dissatisfaction with out-of-stock items. Inventory update feeds are ideal for businesses with frequently changing inventory levels. They require a setup that allows for regular updates, often multiple times daily, to keep product availability and prices current.

How OuterBox Manages Product Feeds

We take a comprehensive approach to managing your product feeds, ensuring they’re optimized for maximum performance. Here’s how we do it:

• Feed Creation and Setup: We set up your Google Merchant Center account and have it linked to your eCommerce platform, ensuring all product data is correctly formatted and meets Google’s requirements.
• Data Feed Optimization: We refine product titles and descriptions to include relevant keywords and attributes, ensure your high-quality images comply with Google’s standards, and accurately categorize products to improve search relevance.
• Error Resolution and Feed Maintenance: At OuterBox, we continually monitor for errors and discrepancies, making regular updates to align with inventory changes, pricing updates, and new product additions.
• Advanced Features and Integrations: We use supplemental and inventory feeds and automate updates to keep your listings current and competitive.