Case Study

Universal Data Hub Creation

A leading industry home improvement financing*

Industry: Home Improvement Financing | Location: California

Size: 500+ communities nationwide

Overview: OuterBox created a universal data hub solution to disparate, incomplete data for a client and fully transformed their company in a number of ways.

(*Company name has been omitted to honor our partner’s privacy.)

1. Problem

Incomplete & Inaccurate Data

Disparate data systems, multiple marketing systems, and a strong disconnect from sales.
Limited marketing capabilities, which led to difficulty reaching customer directly; they were relying on unaffiliated contractors for leads.
Poor attribution

2. Approach

OuterBox Recommends Changes to Site

Create a universal data hub to enable targeting of customers directly with dynamic, personalized marketing
Create a centralized data warehouse to consolidate cross-channel reporting and stitch together both online and offline data.

3. Results

26.9%

Granular geo-coding solution has led to a lift in lead attribution

70%

By targeting with personalized messaging specific to the stage of the sales funnel; conversion rate of leads increase

2x

Customers that interacted with newly introduced email journeys convert at over twice the rate as those not targeted with journeys

<1% → 25%
DIRECT LEADS
The ratio of direct consumer leads vs contractor referral projects, which have roughly a 50% lower conversion rate, increased to 25%.

3% → 16%
RETURN CUSTOMERS
The percentage of property owners who completed a follow up project with remaining funds increased from 3% to 16%.

4. Analysis & Summary

The universal data hub implementation completely transformed this industry leader in a number of ways. Marketing is now empowered with advanced customer data to allow for hyper-targeted, automated, personalized tactics. Inside sales teams are equipped with detailed customer data and previous campaign interaction that was never-before available. Conversion reporting and marketing performance has been resolved with a single, unified, cross-channel attribution model for both online and offline interaction, providing advanced insights into performance of the business, all while retaining complete control and ownership over data.

Get Results For Your Business! Request a Free Estimate.

We help eCommerce websites rank page #1 and grow online sales. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.

Want to get the ball rolling quicker? Call 1-866-647-9218.

Quote Request - Email Marketing Quote

Quote request form for Email Marketing services

- Email Marketing
- Website Address / Domain:
- Are you looking to grow online sales or conversions?*
- Tell us about your Email Marketing Goals:
- Interested in any other services?
  - Conversion Rate Optimization
  - Search Engine Optimization
  - Paid Search Marketing
  - Website Design & Development
  - Website Maintenance
  - Product Feed Management
- Contact Information
- First Name:*
- Last Name:*
- Company:
- Email Address:*
- Phone Number:*
  *Providing a phone number will allow us to easily contact you regarding questions we may have about your project.

We'll get back to you within 24 hours.

Monday - Friday.

Want To Talk Now?
1-866-647-9218

Offices open 9-5 EST.