Content Marketing Services
A well-developed & executed content marketing strategy attracts, inspires, and engages your audience. Whether the goal is to build trust, gain exposure, or influence purchasing decisions, accomplish it now with OuterBox’s content marketing services.
- In-house content marketing agency
- Experience content writers across industries
- Over 50 SEO experts on staff
Content Marketing Services That Grows Your Website Traffic
Content Marketing services from OuterBox will help you increase website traffic across all of your digital marketing channels. Our holistic understanding of the digital landscape helps our clients pave the path of least resistance for their customers and facilitate engagement and goal completion.
The best content in the world is worthless without an audience.
Let OuterBox develop a custom content marketing strategy that takes all of your website traffic sources into consideration, including social media, organic and paid search, email, referral, etc. Our big-picture approach is driven by our unrivaled understanding of digital marketing tactics like SEO, PPC, and Social Media marketing.
Content Marketing Strategies
Developing a strong content marketing strategy is where other agencies miss the target. While other agencies tend to publish an endless sea of thin, weak content, OuterBox develops a custom content marketing plan built on keyword, competitor, and industry research.
Content Development
Once we've developed our plan and created a strategy, it's time to execute that strategy. OuterBox staffs a complete team of professional content strategists and writers, all located in-house in the heart of the USA.
SEO Copywriting
If you want your content to be discovered organically in search engines, you need an agency that understands the increasing demands of search engine algorithms. Our understanding of SEO makes us your ideal copywriting partner.
What is Content Marketing?
Content Marketing is the strategic creation of relevant, valuable, and engaging content designed to indirectly promote a brand, product, or service.
The term “content marketing” is commonly used today when discussing digital marketing. However, as a philosophy, content marketing has been around since at least the 1700s, when Benjamin Franklin issued an almanac to promote his new printing capabilities. Johnson & Johnson, John Deere, and Michelin are also credited with using content marketing before the turn of the 20th century.
Get an Estimate for Content Marketing Services
Our team will answer questions, give suggestions and provide you with a detailed scope, pricing estimate, and project timeline. Fill out the form below, or if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open M-F 9am-5pm EST. We look forward to discussing your project.
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From Start-Ups To Fortune 500 Companies, Our Clients Are Succeeding Online
Content Marketing Services FAQs
What is content marketing?
Content Marketing is the strategic creation of relevant, valuable and engaging content designed to indirectly promote a brand, product, or service.
What is a content marketing agency?
A content marketing agency refers to any agency that offers Content Marketing as a service. While some companies choose to focus on this, content marketing is just one (important) facet of digital marketing. OuterBox is a full-service digital marketing agency offering a myriad of other services. So, while we are a content marketing agency, we do much more than content!
Why is content marketing a good choice for my business?
That depends. Content Marketing is a great tactic that has applications in almost every industry imaginable.
Typically, websites that regularly produce new content get significantly more traffic. Also, consider that content marketing is significantly cheaper to implement than many other forms of marketing. It also can help to enhance your existing marketing efforts, such as social media and email.
What types of results should I expect from content marketing services from OuterBox?
We love this question, as we’re a results-driven agency. The short answer is, that it all depends.
The long answer is that before you on board with OuterBox, we will establish performance benchmarks and KPI to improve upon. By establishing these early on, we can be transparent about our progress and cut right to the chase.
What is digital marketing strategy?
A business’ digital marketing strategy refers to the big-picture, holistic approach behind its digital marketing efforts. When you partner with OuterBox, we will advise you on the types of digital marketing services that would benefit your business the most. Once we’ve agreed upon the services needed, we will develop a custom, holistic strategy that ensures all of our marketing initiatives work together in harmony.
I don't need a whole content marketing plan, just a few blogs per month. Do you guys do that?
What should I look for when choosing a content marketing company?
What is B2B content marketing?
B2B refers to “business-to-business”. Therefore, B2B content marketing is content created by one business to market to another business, instead of a consumer. We offer B2B SEO specific-services and our team of professional writers has no problem creating B2B-quality content.
How long should a blog be?
There is no ideal blog length. Any studies that indicate short blogs perform better than long blogs, or vice versa, are likely to mistake correlation for causation. When OuterBox writes a blog article, the length is a function of the topic. If the topic requires 200 words then it is silly to write more than that. The goal is to fully cover the topic in a useful and succinct way for both search engines and your audience.
I have highly-technical topics that I need content created for? Does OuterBox do this?
Our team is full of highly capable technical writers from a diverse set of industrial backgrounds. If the topic is very technical, such as medical or legal, we may recommend hiring a third-party writer. In these cases, we develop a content marketing plan and assign articles to the writer of your choice as needed.
What KPI do you use for content?
We will establish KPI with you when you begin working with us. At the end of the day, we measure the success of our content in terms of traffic and goal completions that can be attributed to the content. While other KPIs can be meaningful, we understand the importance of ROI.
Will you be able to capture our brand's voice?
Yes, this is one of our specialties. Our Content Marketing team will work directly with your company to understand the nuances of your brand and tone.