Lead Generation Form Test

1. Project

Testing Lead Generation Forms

To better align with design best practices, Mood Media’s lead generation forms needed a visual update and needed to utilize inline data validation. OuterBox conducted a test to optimize these lead generation forms found throughout the site.

2. Approach

Testing Global Lead Generation Form

OuterBox tested a redesigned global lead generation form with the following changes:

1. Adding a single column form with increased field heights, making them easily recognizable and easy to click into
2. Removing additional fields that weren’t absolutely required to make it easy for the user, allowing them to input the least amount of information possible while still maintaining the necessary information needed for the form.
3. Introducing inline data validation to each form – a UX best practice

3. Results

Lift in Lead Gen Rate

Mood Media’s lead generation forms are now operating in UX best practices and are now optimized for more lead submissions. The redesigned form test led to a 239% increase in lead generation submissions.