DB Electrical
DB Electrical strives to be a primary source of aftermarket parts for the electrical component market. They work to keep cars, trucks, boats, motorcycles, ATVs, farm tractors, or any vehicle operating smoothly.
Industry: Automotive | Location: Global
DB Electricals product listing page was laid out in a list view without side by side views and only showed minimal products above the fold. We recommended an A/B test to compare the list few against the grid view with a goal of increasing progression rate to Product Detail Pages and Adding to Cart.
OuterBox created a newly laid out grid for the Product Listing Page in accordance with UX best practices. We would then analyze the difference in progression rate of the new layout versus the existing list layout and measure the resulting conversions with the hypothesis that we would see a lift in progressions.
The new grid layout allowed more products to be viewed above the fold and facilitated product comparisons which led to increased progression from Product Listing Page to the Product Detail Page as well as an increase in adding to Cart.
By redesigning the Product Listing Page, customers flowed through the progression at a higher rate and created a significant increase in conversions.
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