How to Get Complete Form Analytics with OuterBox’s Proprietary Tool LOOP
Imagine your website with zero analytics. No data. No information. Zip.
Is this your reality? Probably not, right? But here’s the truth, cold and hard:
You’re probably closer to that reality than you think.
Plenty of analytics tools give you glimpses of how your marketing guides a buyer’s journey, but few give you the full picture from start to finish—from search engine results to form fill. OuterBox’s proprietary LOOP Analytics is a lead form tracking tool that provides exceptionally detailed lead marketing data.
While Google Analytics can show you what sources drive your lead forms, you can’t see the form answers or comments. LOOP gives you all form field data plus the channel sources tied to each. This lets you do two critical things:
- Determine lead quality
- Tie lead results back to marketing strategy.
What are Form Analytics?
In standard web marketing analytics tools like Google Analytics 4, lead form submissions reign supreme. It’s a direct ask from the user confirming they are ready for the next steps like receiving more product or service information or if they’re ready to buy.
Here’s the kicker: Something within your marketing machine worked. But what? More importantly, how can you replicate this success to drive more conversions?
By looking at the form itself, LOOP can help you determine lead quality with answers to important questions Google Analytics can’t provide, like:
- How they heard about you
- The product or service they want
- Specifics like quantity or sizes needed
- User’s company, industry, and job title
Most tools don’t pull this information from forms or ISPs (internet service providers). LOOP does.
Now that we’ve high-fived our tool and its engineering team (great work guys), let’s ask “Why can’t GA4 do this?”
Can GA4 Give Me This Info?
Tools like GA4 can help you with web event tracking and other aspects of web marketing analytics, but in terms of form analytics, it leaves a lot to be desired. While GA4 can tell you the number of form submissions, it doesn’t include the form content or show you the user’s individual behavior i.e. landing page, pages viewed, and assets downloaded.
And the nail in the coffin? Search behavior, user behavior, and form (event) metrics are spread across multiple reports.
What LOOP Can Do?
Form-fill data feeds into LOOP Analytics directly, creating one interface that includes:
- Channel source
- Keywords or campaigns used
- Page views
- Dates and times of visits
- Events such as downloads and video views
- Form field information
In one place, you’ll see the specific times of day, channels, and keywords driving leads. LOOP gives your business the insights that matter, helps build and validate marketing strategies, and prioritizes resources to the marketing that works.
It also allows sales teams to prioritize quality leads and gives you visibility into new opportunities or ideas to drive your operation forward.
LOOP Analytics Features List
1. Customer Paths in Real Time
See every landing page interaction and learn what touchpoints each prospective customer hits before contacting you. You’ll stay ahead of the sale and see what marketing content works.
2. Form Field Data
Not every form equates to a lead, so filter invalid forms quickly to prioritize responses. You’ll also receive detailed information that improves the sales process and informs future keywords.
3. Annotations
Your OuterBox team can leave notes that keep track of leads, highlight big wins, and note what to ignore.
4. Compare Dates
Collect form submissions from one time period and compare with another to find trends in your form analytics like visitor actions or seasonal changes.
5. Built-in Search
Sort data easily and quickly to get the information you want. Find a specific lead, identify trends from specific channels or campaigns, or review leads attached to specific keywords without pulling from multiple reports.
6. User Behavior Report
See what companies visit your site, then anticipate their needs by identifying their industry and size—capitalizing on the content and channels that attract target companies.
7. No Third-Party Cookies
LOOP Analytics doesn’t rely on third-party cookies, so it’s compliant with GDPR and CCPA. We accomplish this by using first-party cookies which track information leading to a website versus a user’s behavior across the internet.
How Do I Get LOOP Analytics?
Marketers covet the term “data-driven marketing” for a reason. Knowing what works and using it is a no-brainer. Start building a robust marketing strategy driven by what works—get LOOPed in by requesting a demo.
